When my wife first mentioned it, I thought Benny Lava is the name of the artist but this wikipedia entry explains everything:

Prabhu Deva (Kannada: ಪ್ರಭು ದೇವ, Tamil: பிரபு தேவா) (born April 3, 1973) is an Indian dancer, choreographer, actor and film director. He has been called “India’s Michael Jackson” for his fast-paced dance movements, though he has given performances in a wide range of dancing styles.

But of course, that chunk of information still won’t explain everything better that this portion:

Benny Lava

In August 2007, a music video for the song “Kalluri Vaanil” from the Indian-Tamil movie Pennin Manathai Thottu was uploaded to YouTube by Mike Sutton (Youtube user Buffalax). The video was created as a soramimi (or mondegreen), edited to include incorrect English subtitles that approximate the original Tamil lyrics phonetically.

The name Benny Lava comes from Sutton’s subtitling of the Tamil lead line “Kalluri vaanil kaayndha nilaavo?” as “My loony bun is fine, Benny Lava!” (original meaning: The moon (metaphor for ‘babe’) that scorched the college campus”). The video led other Youtube users to refer to Prabhu Deva as “Benny Lava”. The video was inspired after Sutton watched Moskau by German pop-band Dschinghis Khan. One of Sutton’s friends “wished he could understand the song so he could sing along.” Sutton thought the real translation would be difficult and instead used English lyrics that replicated the German song. Reception to the video was mixed; Some felt that the video was done in “good fun” while others worried that their culture was being mocked. The video was described by the Philippine Daily Inquirer as a “Catchy melody, a battalion of back-up dancers, colorful costumes, impressive vocal gymnastics, jaw-dropping choreography this music video has it all. And if those arent enough, the person who uploaded this vid also provided subtitles so you can sing along. They arent the real lyrics though, but just what they sound in English, resulting in a lot of nonsense. – [sic]- “. This video was also featured on “The Colbert Show” on December 4, 2008.

Now here’s the video if all that shit above still can’t explain it all.

[flashvideo file=http://www.youtube.com/watch?v=ZA1NoOOoaNw /]